Karo-Everyday

Purpose & Vision

Providing Smart Choices for Everyday Healthcare

We are a healthcare company guided by a shared purpose of helping people stay in good health. Good health means more than just avoiding severe illness or hospitalisation. It also means the health-related problems people face in their daily lives are addressed, treated and prevented.

We want to give people control over their daily healthcare. By empowering them to make smarter choices, we believe that we can increase their quality of life and help them live their lives to the fullest. We call these smart choices for everyday healthcare. We are driven by high ambitions to become a leading force in everyday healthcare.

Our Brands

We own and commercialise a range of documented and trusted brands within key categories of everyday healthcare

Karo at a Glance

We own and commercialise branded, original products and medicines

Our products are available in more than 90 countries, with Europe and the Nordic region as our core markets.

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Revenue of
€500+ million

500+

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Products sold in
90+ markets

90+

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150 new products
launched in 2023

150

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Workforce of approx. 460
colleagues across
13 countries

460

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Employees from
40+ countries
of origin

40+

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46% of our
senior leaders
are women

46%

Careers

We are committed to cultivating a workplace enriched by diverse perspectives, backgrounds, and experiences

At Karo each team member is valued, respected, and empowered. Our strong belief in the power of a diverse team, extends to providing equal opportunities for all individuals.

Our Scaled Entrepreneurship way of working promotes empowerment and diverse perspectives. In this model, we have placed cross-functional ‘squad teams’ in the driving seat, leading self-empowered teams that each work with a specific brand or category and include people from various parts of the company.

career

“We want to attract people with a strong entrepreneurial spirit and attitude, embracing collective intelligence, diverse backgrounds, and experiences”

“We are dedicated to leading in everyday healthcare through strategic innovation, a consumer-centric approach, and omnichannel excellence”

“Driven by a bold vision, we aim to lead in everyday healthcare by combining responsible growth, innovative strategies, and a relentless focus on consumer needs to create lasting value for people and society”

Sustainability

Sustainability

Karo’s purpose is to create smart choices for everyday healthcare, and to do it responsibly for people, society and the environment

We want to conduct business in a way that meets the needs of today without compromising the needs of future generations.

News

operation-smile

We Support Operation Smile

Every three minutes, a child with a cleft lip or palate is born. These children often live a tough life, having to endure harassment and isolation.

Operation Smile performs about 15,000 surgeries a year, improving the lives of just as many children all over the world. For us this is a smart choice for everyday healthcare and why Karo has supported Operation Smile since 2018.

You can read more about our partnership and combined efforts in our latest Sustainability Report.